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Luxury Isn’t a Price Point

 

It’s a Standard of Service. Choosing the right real estate agent is one of the most important decisions you'll make when selling your home. Chanel and her team consistently raise the bar, delivering results through expert representation, skilled negotiation, and marketing that reflects the true value of your property. Our white-glove service ensures every detail is handled with care and the highest level of professionalism because luxury is not just how a home looks, but how the entire experience feels.

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Pricing Strategy

Pricing your home right the first time is key to a successful sale. We use in-depth market data and tailored analysis to position your home at its optimal price point, designed to attract high-quality buyers and maximize your return. Our strategic approach ensures your property stands out and commands the attention it deserves.

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Visual Storytelling That Sells

We believe exceptional photography should capture attention before a buyer ever steps inside. That’s why we work with skilled photographers who masterfully use light, angles, and composition to bring each space to life. With professional interior, exterior, and drone shots standard on every listing, your home leaves a lasting first impression.

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Video Marketing

We specialize in cinematic video storytelling that captures not just the home, but the lifestyle it offers. Our videos generate high engagement across YouTube and social media, giving your property unmatched exposure. From interiors to neighborhood highlights, each film delivers a richer, more immersive experience for today’s discerning buyers.

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Social Media Marketing

We don’t wait for buyers to find your home. We bring your home to them. With targeted campaigns across platforms like Instagram and Facebook, your listing gains premium exposure where buyers and agents spend their time. Our strategy ensures your property is seen by the right audience, in the right way, at the right moment.

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Email Marketing

Our email marketing is crafted to captivate. With elegant design and lifestyle-focused messaging, each campaign tells your home’s story and reaches serious buyers and top local agents, delivering impact beyond the inbox.

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Print Marketing

While digital is our specialty, we also understand the lasting impact of print. We create well-designed brochures for showings and targeted mailers to support your property's direct mail campaign.

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Single Property Website

Your home deserves its own spotlight! We create a dedicated, custom domain, such as www.123Address.com, designed to showcase your property with elegance and ease. This exclusive website brings together high-end photography, a video tour, and all essential listing details, allowing buyers to explore and connect all on one seamless platform.

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Negotiations and Contract Process

In a complex market, having an experienced and well-connected team is essential. We bring deep market knowledge, strong industry relationships, and strategic tools to give our clients a clear advantage. Guided by integrity, accountability, and a hands-on approach, we ensure a seamless negotiation and contract process from first offer to final signature.

Thinking About Selling?

Behind every home purchase or sale is a story filled with our clients’ dreams and hopes, stories we genuinely care about. We would be honored to be part of yours. Let’s meet in person to discuss the process and create a customized marketing plan tailored to help you achieve your real estate goals. Visit our seller consultation page to learn more.

Work With Chanel

As a Chanel Stafford client, you're partnering with a trusted real estate professional dedicated to helping you achieve your home buying, selling, or investment goals. Chanel and her experienced team provide a luxury experience at any price point, backed by 5-star reviews, unmatched marketing, and cutting-edge technology. With exceptional service, genuine care, and a commitment to delivering results, where excellence is the standard, Chanel and her team are the premier choice for all your real estate needs in the greater Sacramento, CA area.

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