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Chanel Stafford

Chanel Stafford

Get To Know Me

A proud Sacramento native, Chanel Stafford brings deep local knowledge, a passion for people, and a commitment to excellence to every real estate transaction. She loves her hometown for its unbeatable weather, diverse communities, and vibrant, contemporary culture.

After graduating from Christian Brothers High School, Chanel attended Howard University, earning a Bachelor of Business Administration with a concentration in Finance. With over seventeen years in pharmaceutical sales, Chanel seamlessly transitioned to real estate, bringing with her strong communication and negotiation skills, paired with a reputation for integrity. She approaches each client’s needs with the same commitment and tenacity she once gave her medical providers.

Her background in delivering exceptional customer service laid the foundation for her success in real estate. Chanel actively listens, engages with honesty, and manages every detail to ensure clients have peace of mind throughout the process. She has successfully represented both buyers and sellers and, as a long-standing investor, brings the same knowledge and advocacy she used to protect her own interests. Her leadership extends beyond transactions as the Founder of Premier Diamond Realty and the Homeowner’s Circle, initiatives that reflect her commitment to advocacy, education, and community connection.

As The Sneaker BROKER™, Chanel has infused her love of real estate and sneakers, viewing footwear as wearable art and a form of creative expression. She is committed to Setting the P.A.C.E. in Sacramento with excellence for every client. Chanel has achieved Masters Club status (top 10% producer in Sacramento County) and was honored with the 2024 & 2025 Rising Star Real Estate Agent Award by Five Star Professional.

When she isn’t assisting clients, Chanel enjoys playing tennis and living an active, healthy lifestyle. She even once competed in a National Physique Competition. A proud new empty nester, she lives in Sacramento with her husband Brian. Her daughter, Alana, recently graduated from Howard University, and her bonus daughter, Sydney, attends U.C. Santa Cruz.

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From Sneakerhead Mom to The Sneaker BROKER™

It all started with my daughter Alana’s love for sneakers, and her 50% employee discount at a top sneaker store. Before long, I was swapping stilettos for sneakers and discovering that style, comfort, and professionalism could go hand in hand.

As my real estate business grew and my passion for sneakers deepened, I saw an opportunity to fuse both worlds. That’s how The Sneaker REALTOR® was born, and later evolved into 
The Sneaker BROKER™, a brand rooted in creativity, trust, and results.
 

To me, sneakers are wearable art. I bring that same bold energy into real estate, elevating every client experience with strategy, style, and yes…a fresh pair of sneakers to celebrate your move.

What began as a mother-daughter obsession became a standout brand: one home, one client, one pair at a time.

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The Heart Behind the Work

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou

In everything I do, I aim to create an experience that’s not just effective but memorable. Whether it's through collaboration, creativity, or simply showing up with integrity, I believe the impact we leave behind isn’t just in our actions, but in how we make others feel.

This isn’t just a quote I admire, it’s a principle I work by.

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Work With Chanel

As a Chanel Stafford client, you're partnering with a trusted real estate professional dedicated to helping you achieve your home buying, selling, or investment goals. Chanel and her experienced team provide a luxury experience at any price point, backed by 5-star reviews, unmatched marketing, and cutting-edge technology. With exceptional service, genuine care, and a commitment to delivering results, where excellence is the standard, Chanel and her team are the premier choice for all your real estate needs in the greater Sacramento, CA area.

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